The Blair Witch Project now has two movies sequels, but the fact that the actors were essentially playing themselves in the original only added to the terror experienced by many viewers who walked away fearing that the Blair Witch had killed three students after trapping and leading them to a house to be murdered. Williams as Michael "Mike" Williams were actually missing. Related: Why The Blair Witch Project's SyFy Mockumentary Was Better Than The SequelsĪfter audiences saw the film, many were horrified at the supposedly true story, thinking that the three actors, Heather Donahue as Heather Donahue, Joshua Leonard as Joshua (Josh) Leonard, and Michael C. The actors themselves were also listed as “ missing, presumed dead” on IMDb. SyFy even released its own short mockumentary about the legend, further engrossing audiences in the “ true story” plot before the film was even released. Instead of the usual movie posters, they distributed missing person leaflets and encouraged viewers to research the fictitious legend and the supposedly missing college students. Daniel Myrick and Eduardo Sánchez wrote, directed, and edited the low-budget film which hugely influenced viral movie marketing. The marketing for the film is so well-known that many audiences incorrectly label it as the first-ever found footage film.
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